Visual Identity for MS Group and Sub-brands

MS Group is a company that offers two distinct service areas: MS Real Estate, focused on the real estate market, and MS Internacional, dedicated to consulting and assistance for Argentinians in Europe. Both services operate under the parent brand MS Group, so a comprehensive visual identity system was developed, based on a hierarchical logo structure: naming and design of the main logo, along with two sublogos tailored to each business unit. Additionally, full corporate stationery was designed, including business cards for each sub-brand, digital and print letterheads, and a branded folder representing the parent company while being functional for both divisions.