Mendoza Tourism Brand – Identity and Applications

Comprehensive identity proposal for a tourism brand for the province of Mendoza. The project covered everything from the creation and design of the brand to the development of a visual system adaptable to multiple communication and tourism promotion platforms.
The work included graphic campaigns, branded apparel, packaging for regional products (such as wine), and official stationery—always prioritizing a clear, versatile aesthetic aligned with the cultural and visual identity of the province.